Are you an analytical talent who is completely at home in 'digital performance'? Do you have experience with 'CRO' (Conversation Rate Optimization) in practice, bringing together measurement plans and digital optimizations? Can you collaborate well with UX teams, business teams, and development?
For the further development of our digital services (app and web), we are looking for someone with a natural passion for digital growth, optimization, and data-driven decisions. As Lead Digital Performance & Insights, you are the connecting force between the organization, technical development, business analysis, and UX. You have a direct impact on how our members experience our digital channels daily.
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You have at least 5 years of experience in digital analytics, CRO, or data-driven marketing.
• Strong in stakeholder management and experience working with multidisciplinary teams.
• Combines strategic thinking with a hands-on mentality and clear results orientation.
• Analytically strong, able to assess data and situations clearly, and willing to take a stand.
• Affinity with digital growth, UX, and agile working.
• Experience with mobile apps and comfortable in web environments.
• Knowledge of tools (not limited to):
o GA4 + GTM (client or server-side), Firebase, event schema in tracking spec
o Hotjar and similar, interviews, usability tests, heuristics
o Optimizely, VWO, or feature flag frameworks
o CDPs, BI (Power BI/Tableau/Looker)
o Governance around optimization processes
• Excellent command of Dutch and fluent communication in English. Knowledge of French is a plus.
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